BE SPIRITS or the world of spirits in the heart of Wine Paris & Vinexpo Paris
All spirits of the word available in a same place…
The forthcoming Wine Paris & Vinexpo Paris, which opens from 14 to 16 February at Paris Expo Porte de Versailles, will honour the world of spirits in its dedicated Be Spirits area, where an extensive and diverse choice of products will complement the display fo wines from around the world.
At the intersection between business and inspiration, Be Spirits and its vast Infinite bar will be the focal point for spirits and mixology professionals, a place where they can discover brands and producers from across the spectrum, ranging from craft distilleries to household names. Over 120 spirits exhibitors will attend Wine Paris & Vinexpo Paris and the vast majority of them will be located in the Be Spirits zone.
As part of the On ! programme, Be Spirits will also host masterclasses, conferences and panel discussions focusing on new trends and issues facing the global spirits industry:
- A vertical of Saint James x Velier, by Rhums Saint James,
- The influence of wine casks on Single Malts, hosted by Glenn Moray,
- An Introduction to rum: what to know and how to taste, by the International Spirits Centre,
- The spirit and variety of an outstanding terroir bottled by the craft distillers of Quebec,
- Armagnac reaches its peak at any age! and Armagnac: the stylish new darling of mixology, by the national Armagnac marketing board (BNIA).
Attendees will also be able to follow similarly fascinating conferences on:
- Development of the spirits market, by The IWSR,
- The major trends and drivers that will shape tomorrow’s society, by So Wine,
- Wines and spirits in words, by MOVIS,
- Spiriterie Française Château du Breuil – Normandy: Focusing on innovation in the world of premium spirits and Spiritourism, by La Spiriterie Française.
The FEVS (French Federation of Wine & Spirits Exporters) will also reveal the results of French wine and spirits exports during its annual press conference. To access the full spirits masterclasses programme, visit the official website.
BE SPIRITS, AN EVENT WITHIN THE EVENT
Located in Hall 3, at the very heart of Wine Paris & Vinexpo Paris, Be Spirits will bring together all strands of the industry: importers, distributors, wholesalers, opinion leaders, major e-commerce brands, specialist merchants, the hospitality industry… All of them will be able to discover new spirits and complement their range with new listings.
This year, spirits will be extending their footprint with 61 % extra floor space compared with the area’s debut in 2020 and 2/3 new exhibitors. Alongside the many French attendees, 1/3 of exhibitors are internationals, from Belgium, Canada, Denmark, Spain, United States, Hong Kong, Iceland, Italy, Japan, Kazakhstan, Romania, United Kingdom, Austria, China, Israel, Switzerland, Russia and Venezuela. They will be presenting over 20 types of spirits (Acerum, Armagnac, Cachaça, Calvados, Cognac, Brandy, Gin, Grappa, Hard seltzers, Mezcal, Rum, Saké, Shochu, Ready-to-Drink/RTD, Tequila, Tonic, Umechu, Vermouth, Vodka, Whisky, Arak, Baijiu…).
Products on display will include the Icelandic gin Olafssonou and the French hard seltzer Alqua. Visitors will also be able to taste organic spirits from the wonderful Vivant company and savour the premium vodka Taiga Shtof, produced from winter grain that grows beneath the snow in the Siberian Taiga or Hong Kong spirits from Summer & Co which are unique in that they donate 25 % of their profits to animal protection associations.
THE INFINITE BAR
Over more than 40 metres in length, twenty or so Parisian bars* will set the stage for all these brands and showcase mixology to make this the beating heart of Be Spirits. A meeting point for bartenders and brands, the Infinite bar offers a faithful rendition of the cues from the bar world and the opportunity for mixologists from each partner bar to turn the spotlight on the art of the cocktail over the three-day event.
….and don’t forget to come to visit us on our stand (6F213) !