VINEXPO ASIA-PACIFIC 2014
A new edition of Vinexpo that is synonym of novelty and new records of attendance
From 27 to 29 May 2014 Wine & spirits professionals are gathering at Vinexpo Asia-Pacific. This event will take place in the Hong Kong Convention & Exhibition Centre. With more than 1300 exhibitors from all sectors and from more than thirty countries that produce wine and spirits, Vinexpo Asia-Pacific became the first international wines & spirits fair in Asia. This year attendance records should even be beaten.
“While the expo is obviously a way of gaining direct access to China, it also raises profiles in the emerging markets of South-East Asia. Bear in mind that 40% of wine consumed in Asia is outside China. The region also accounts for 61.5% of the world’s spirits consumption.(*) All the indicators point to yet another resounding success for Vinexpo Asia-Pacific” Guillaume Deglise, CEO of Vinexpo Asia-Pacific.
Besides wishing to best meet Asian Wine & Spirits professionnals a new edition of Vinexpo will be held this year in Tokyo (Japan). Remains to be seen whether this edition will compete Vinexpo Hong Kong or complementarity. To learn more about Vinexpo Nippon
Trends of Vinexpo Asia-Pacific 2014
Two trends emerge from this edition, highlighting Chinese producers (Grace Vineyards, Dynasty Fine Wines …) and the good health of spirits (rum, cognac, armagnac …). Besides on Chinese vineyards high vertical tasting of 10 vintages first (2001 to 2012) Grace Vineyards “Chairman’s Reserve” will be held May 28 at Tasting Lab 104/105 from 13.30pm to 3pm. The tasting will be followed by an exchange between professionals and the owner, winemaker and oenologist of the vineyard.
“Spiritual” area, a new concept bar in Vinexpo Asia-Pacific
With 62.76%* of the volumes consumed as well as forecasting double-digit growth market, Asia has become the main continent and the largest consumer market for producers and brands.
A new area dedicated to spirits has been designed and will be implemented at Level 3. The objective of “Spiritual” is to allow producers to present their products in a fun and original. You can discover spirits, but also enjoy attending Masterclasses mixology sponsored by the The Spirits Business magazine: Rum, Cognac, Gin, Vodka, Whisky, Sake and other spirits program.
L’Academy by Vinexpo Asia-Pacific
In the Hong Kong Convention and Exhibition Centre visitors of Vinexpo Asia-Pacific will have access to an extensive program of conferences and tasting will be led by sommeliers, wine critics, wine experts and renowned winemakers such as Hubert de Boüard, James Suckling, Paolo Basso or Jeannie Cho Lee MW. During these events professionals will learn and discover the wine regions around the world.
For the first time visitors to Vinexpo Asia-Pacific will receive an official diploma from l’Academy for their participation in the following events:
- Participate in the blind tasting of 8 wines organized by Paolo Basso (Best Sommelier of the World 2013). RDV May 29 from 10:30am to 12: pm. Price: HK $ 500 Book on the Website
- At one of three tasting organized by Jeannie Cho Lee (Master of Wine). These tasting theme will be possible pairings and wine with the Shanghai cuisines, Korean and Thai. RDV May 27th, to 2:00 p.m. to 3:30 p.m. for “Shanghainese Food & Wine” session on 28th May, 3:30 p.m. to 5:00 p.m. for the “Korean Food & Wine” and May 29th, 2:00 p.m. to 3:30 p.m. for “Thai Food & Wine” session. Price: HK $ 250. Book on the Website.
Also new this year, a China Wine Forum will be organized within the L’Academy. During this conference various issues concerning the wine market in China will be discussed (domestic production, opportunity, market conditions, sociology of wine in China …).
Jonathan Choukroun Chicheportiche