Everything You Need to Know About Wine Paris 2025
In an unstable geopolitical, economic, and environmental context, the global wine and spirits industry is going through an unprecedented period of turbulence: climate change, historically low-yield harvests, declining consumption, slowing exports, and the risk of protectionist tariffs. Globally, uncertainty factors are piling up.
“Industry players feel more than ever the need to gather around a strong reference point to strengthen their ties and exchange ideas.”
— RODOLPHE LAMEYSE, CEO of Vinexposium
Wine Paris serves as this essential meeting point. Supported by Vinexposium, the event has grown steadily with each edition, establishing itself today as the world’s leading wine and spirits trade show.
In 2025, the event will welcome 4,600 exhibitors from 50 wine-producing countries and over 50,000 trade visitors from 140 countries. Producers from around the globe will once again bring an unprecedented international dimension to the event. French participation, the event’s true DNA, is also strengthening this year with a 7% increase in national producers.
Wine Paris is a unique global business hub and a tool of economic and political influence, thanks to its location in Paris—a city ideal for accessibility and infrastructure. The event’s success is further ensured by the professionalism of Vinexposium’s teams and the loyalty of buyers who choose Wine Paris as a strategic hub and leading business platform.
Faced with increasingly pressing challenges, Wine Paris offers a rich, relevant, and innovative program that plays a key role in the sector’s resilience. The V d’Or, Vinexposium’s business awards, will highlight practical solutions and initiatives that combine business and sustainability. The opening ceremony will bring together industry representatives and international experts for in-depth discussions on current commercial and geopolitical challenges.
Masterclasses and Academy conferences will cover essential topics to accelerate the transformation of the entire value chain.
As a hub of influence, a catalyst for ideas, a trendsetter, and a driving force for the entire industry, Wine Paris 2025 will be more strategic than ever for national and international players in the alcoholic and low-alcohol beverage industry.
Join us from February 10–12, 2025, in Paris, the City of Light, for an unforgettable experience.
BE SPIRITS: BIGGER AND BOLDER
Blending boldness, creativity, agility, and innovation in a dynamic global market driven by cocktail culture, Be Spiritsoffers a unique showcase for spirits from around the world. It also opens its doors to the No/Low categories, beers, and ciders in a vibrant and stimulating environment.
Since its inception in 2020, Be Spirits’ diversity and exhibitor expertise continue to attract passionate professionals, captivated by the event’s energy. Located at the entrance of Wine Paris (Hall 5), the 2025 event will expand to 2,188 m²(+11% compared to 2024) to welcome 18,000 expected visitors.
INCREASING INTERNATIONAL PRESENCE & FOCUS ON MADE IN FRANCE
In 2025, Be Spirits will host 218 exhibitors, with 39% new participants and 33% international exhibitors (+39% compared to 2024) from 31 countries. Seven new countries will join: Australia, Austria, Chile, South Korea, Kazakhstan, Serbia, and Slovenia, along with four new international pavilions: Moldova, Peru, Italy, and Belgium.
Featured spirits will include everything from baijiu to tequila, pisco, mezcal, rum, umeshu, gin, and more.
Notable exhibitors include:
- La Cepa (Mexico): Offering a smoky and diverse mezcal range.
- Grace O’Malley (Ireland): Premium whiskeys recognized for their sophisticated production techniques.
- Bottega (Italy): Historic house with four centuries of expertise in grappa and liqueurs.
- Moutai (China): Ultra-premium baijiu producer.
- Tennessee Distilling (USA): Traditional Sour Mash whiskeys, bourbon, rye, corn, and malt whiskey.
- Japan Sake and Shochu Association: Representing over 1,400 sake breweries and 300 shochu distilleries.
Vibrant Panorama of French Spirits:
Visitors will also experience the vitality of French spirits with participation from:
- 10 French whisky producers (under the French Whisky Federation).
- 40 Cognac houses, leaders in global exports.
- 19 Armagnac houses, the oldest French brandy.
Major French brands include:
- Delord (Armagnac) – Since 1893.
- Hine (Cognac) – Established in 1763.
- Le Philtre – Organic French vodka.
- Armorik – Heritage-recognized French whisky.
- Spiriterie Française Château du Breuil – Known for Calvados.
- Bellevoye – French whisky producer.
- Saint James & Charrette – Famous for agricultural rums from Martinique and Réunion.
EMERGING TRENDS IN THE SPOTLIGHT
Responding to growing demand, the No/Low alcohol category will expand at Be Spirits, with a +47% increase in producers compared to 2024. Key exhibitors include Moderato, Neobulles, Pierre Chavin, JNPR, and Sober Spirits.
The Ready-to-Drink (RTD) category, expected to grow +12% in volume by 2027, will feature Hard Seltzers, non-alcoholic cocktails, and 0.0% spirits.
The Craft Pavilion will spotlight innovative products, divided into two zones: distillates and No/Low beverages(including beers and ciders).
HIGHLIGHTS AND ACTIVITIES
Speakeasy: A series of 14 sessions featuring masterclasses and conferences, such as:
- Shochu masterclass with the Japan Sake and Shochu Makers Association.
- Baijiu focus with Moutai.
- Korean soju session with Korea Agro-Fisheries & Food Trade Corp.
- Mexican agave spirits deep dive.
World of Zero Tasting Area: Spotlighting the rising popularity of dealcoholized wines.
UNPRECEDENTED INTERNATIONAL DIMENSION
Wine Paris 2025 will feature three pavilions fully dedicated to international producers, representing 50 wine-producing countries. The international exhibition space will increase by +64% compared to 2024.
Top growth in exhibiting countries (excluding France):
- Italy (+74%)
- Spain (+61%)
- Portugal (+61%)
Significant growth also for:
- Germany (+79%)
- Austria (+52%)
- Greece (x4.5)
- Romania (+75%)
New international pavilions:
- California Wine Institute
- New York Wines
- Uruguay Wines
- Wines of Argentina
- Wines of Great Britain (WineGB)
ITALY DOUBLES ITS EXHIBITION SPACE
As the world’s leading wine producer, Italy will be the second-largest exhibitor after France. In 2025, Italy will occupy an entire hall (Hall 6) and double its exhibition space, showcasing its rich diversity from Tuscany to Piedmont, Veneto, and Sicily.
New Italian exhibitors include:
- Donnafugata
- Lamborghini Wines
- Santa Margherita
Wine Paris 2025 promises to be an unmissable opportunity to explore the global wine and spirits industry like never before.