A big comeback in Hong Kong after the pandemic
Hosting 8 events around the world, Vinexposium offers a cohesive focal point for every strand of the wines and spirits industry by designing a variety of compelling event formats, all year round and across the globe. Vinexposium helps the industry reach its sales potential.
The asian edition about to start attends over 10,000 trade visitors from 60 countries including importers, wholesalers, distributors, wine merchants, retailers, hoteliers and restaurateurs; the trade exhibition is showcasing over 1,032 producers from 35 exhibitor countries – including Australia and China among the top five – along with Chile, Argentina, South Africa, New Zealand and the United States representing the ‘New World’; and France, Italy, Spain, Portugal, Germany and Switzerland showcasing Europe.
From May 28 to 30, 2024, Vinexposium offers a rich program in orther to show the evolving challenges of the industry. With over 50 masterclasses, conferences, and tastings, the event presents the latest trends (its challenge), innovations, and market insights.
THE FULL PROGRAM
28 may
– Panel discussion: a discussion on consumer trends, challenges and opportunities for the industry in Hong Kong and The Greater Bay Area, led by Rob Temple, managing director of Sinowine;
– Wine masterclass: hosted by Hong Kong-based Jennifer Docherty MW: the tasting will showcase the fruit-forward quality of recent Bordeaux vintages and their value for money;
– Awards ceremony for The Drinks Business Asian Awards 2024: in partnership with the Star Wine List, sommeliers from top wine bars and restaurants from across the region will also gather for the Star Wine List of the Year Asia Awards on 29 May, celebrating great wine lists around the world, and the teams behind them.
29 may
– Château Angelus 2022 reveal: a wine tasting held by Hubert de Boüard de Laforest and Stéphanie de Boüard-Rivoal. Echoing the 2012 vintage, this unique bottle symbolically marks the beginning of a new chapter for the family run estate and another milestone for the de Boüard family.
– A ‘Roundtable with Industry Titans’: Insights into the Future of China’s Wine Market’ with China industry leaders from ASC Fine Wines, Wajiu and other key opinion leaders delving into the current dynamics and future directions of China’s wine market.
Other initiatives
– Spirit sessions: ‘Understanding Agave Spirits – the origin of Tequila and Mezcal’
– Saké & Food: A Versatile Blend’, ‘Status Spirits – Perpetual Progress or Bursting Bubble’ and more.
– Masterclasses by Gambero Rosso, Riedel, Châteauneuf-du-Pape, California Wine Institute and many more.
– ‘Selling Your Wine in a Crowded Market’: a conference held by Richard Hemming MW and Head of Wine Asia for 67 Pall Mall, the purpose of the talk is to present the realities of selling wines, sharing personal insights into the most common pitfalls of markets like Singapore and Hong Kong.
– ‘Unlocking the Korean Wine Market’: held by Jeannie Cho Lee MW, the first Asian Master of Wine (MW) and an award-winning author, educator, wine critic, and judge, will discuss the future potential of the Korean wine market in a session with other leading experts on.
– ‘Beverage assessment and flavour pairing techniques‘: Leo Ko, Director of Beverage at Cordis, Hong Kong, and the World Bartender of the Year—IBA World Cocktail Championship 2023.
Vinexposium and the partnership with ASI
Hosted by Vinexposium in conjunction with ASI (International Sommelier Association),
‘The Vinexpo Challenge’ and ‘Sommelier Battle’ will return to Asia, featuring the region’s top talents including:
– Reeze Choi, 3rd of ASI Best Sommelier of the World 2023 and 2nd of ASI Best Sommelier of Asia & Oceania 2018.
– Chuan Ann Tan, Malaysian semi-finalist of the ASI Best Sommelier of the World 2023.
– Angela Allan, New Zealand Sommelier of The Year 2023.
– Nutawan Jumpanak, Thailand’s Best Sommelier 2019 and Chilean Wine Trophy Winner 2019.