Wine: speaking in an innovative and authentic way is a reality

From Follina to Verona, the team dedicated to consultancy in support of wineries founded in the province of Treviso in 2006 by Federico Giotto, has succeeded in arousing the curiosity and consensus of over seventy Wine Business researchers from the most prestigious universities in the wine and economic fields from all over the world. When and where? Last 10 July at the 15th International Conference of the AWBR (Academy Wine Business Research) in Verona.
Sissi Baratella (Veronese oenologist and populariser) moderated the tastings of Lugana Doc and Valpolicella Doc and the speeches by Professor Maurizio Ugliano, chair of Enology and Oenological Chemistry in Verona, and Mattia Calesso and Federico Giotto, for Giotto Wine Listeners. A moment of growth and confrontation, paying homage to science and the progress made in the world of wine.

Giotto Wine Listeners

An all-round consulting activity that starts by listening and studying individual cases with a view to bringing out their true talent and enhancing the uniqueness of each project.

“Only by listening to a territory, a grape variety, a producer are we able to read their talents and understand their potential. Our design of a wine comes from listening. All we do to a place of wine is ask what is intrinsic in its nature and is capable of giving, even if it is not yet aware of it. The uniqueness of each project then comes from listening to the producer, who inevitably ends up signing his products. We still do not understand whether it is more the wines that end up resembling the producer or the producer his wines. The fact is that the combination becomes inseparable and this being unrepeatable makes everything even more heartfelt and strong.” GWL

AWBR (Academy Wine Business Research)

AWBR is an international organisation of academic researchers and members of the wine industry who share ideas and research results and wish to collaborate in their field of interest. Among the universities involved, in addition to Scala, are Burgundy School of Business, Sonoma State University, University of South Australia, Seal of Texas Tech University, Hochschule Geisenheim University, to name but a few.