Frescobaldi keeps going in Maremma, Poggio Verrano is acquired
This great acquisition puts quality wine at the center, emphasizing Frescobaldi’s growth path in Maremma. With the purchase of Poggio Verrano winery based in Magliano, Frescobaldi expands its properties and perpetuates its production philosophy, “Cultivating the diversity of Tuscany” in an area where it began its adventure in this part of Tuscany: Tenuta Ammiraglia. Established 20 years ago, Francesco Bolla’s estate thus fulfilled all the requirements of the historic winery led by Lamberto Frescobaldi, who now sees in his group a reality that has been able to establish itself in the markets of three continents and rank among the top 3% of the world’s fine wines on Vivino, the largest international marketplace.
The global wine scene has become increasingly complex and complicated, and I became convinced that new energies were needed to confront this phenomenon,” explained Francesco Bolla, the family’s fourth generation. “I am very pleased Poggio Verrano will now be a star in the Frescobaldi family’s wine production galaxy. I am sure my friend Lamberto and his expert team will increase its lustre with new achievements and further accolades for the estate’s iconic wine, Dròmos. The Bolla family will maintain ownership of the historic building complex and the olive grove, so we will continue to enjoy the Maremma, this magical part of the Tuscan coast. Last but not least, I want to sincerely thank my family, in particular my daughter Valentina, who has lavished such hard work on the estate over the last ten years, as well as my ex-team members, especially those who have worked here the longest, our marketing partners, and all those who have worked so effectively on our collective adventure.”
“Our family style is to allow the earth itself to speak and to give a voice to each of our diverse terroirs,” stated Lamberto Frescobaldi, President of Marchesi Frescobaldi. “We select the different soil complexes, which vary from estate to estate, and even within their individual vineyards, on the basis of the wine quality they can produce. We have enormous respect for what Francesco Bolla and his family have been able to accomplish in the Maremma. I have personally followed the concrete progress that Poggio Verrano has achieved, since I pass by that estate every time I go to our Ammiraglia estate. The beauty of the vineyards, the winecellar so admirably integrated into its surroundings—everything testifies to the attention and passion that Francesco Bolla has for this unique area. I am grateful to him for allowing us to carry forward what he began with such love.”