Four days of incoming to push the internationalization of regional wineries

Ortona, November 2024 – The international commitments of the Consortium Vini d’Abruzzo continue, which recently concluded an incoming event with a group of buyers from the United States and Canada who met with the region’s wine producers, tasted their wines and also visited the wineries firsthand.

“For some time now we have been carrying out an internationalization project,” explains President Alessandro Nicodemi, ”to encourage the penetration of Abruzzo companies into foreign markets. In parallel, the intent is also to let buyers discover Abruzzo in a direct way. It happens very often that in fact importers know the wines, but not the production realities behind them, nor the wonderful territories that surround them. The incoming, which was organized these days, wants precisely to bridge this gap and thus give an opportunity to forge business relationships, through a firsthand experience that fosters matching between companies and importers.”

The four-day event organized by the Consortium included B2B meetings of producers in the morning slot with buyers from Texas, New York, Illinois, Massachusetts, Florida, Ontario, Quebec, and other Canadian provinces. The latter then chose which wineries to visit, and the winemakers welcomed them in the afternoon. The project was intended for those wineries that are looking for new importers and want to develop ties with those markets.

The incoming followed a series of missions conducted by the Consortium in recent weeks between China, Japan, the United States, Canada, the United Kingdom and Switzerland. Also on the calendar until the end of the year are promotional activities in the Canadian monopoly LCBO outlets and the fourth edition of Vini d’Abruzzo by the glass in Japan, as well as participation in the Slow Wine Tour in Tokyo and the Chinese QWine fair.

On Nov. 27 Abruzzo wines will return to the European continent, more precisely to Geneva, with a gala dinner in Switzerland, and finally, from Dec. 2 to 6 there will be theAbruzzo Wine Academy, a format conceived by the Consortium aimed at providing technical and cultural insight into the region’s varied wine offerings.