Château Angelus reveals a golden bottle
During Vinexpo ASIA-PACIFIC 2014 Château Angelus reveals an exceptional new bottle
On 27 May, at the international wine fair, Vinexpo Hong Kong 2014, de Boüard de laforest family revealed the new packaging for the 2012 vintage of Château Angelus. To celebrate the new rank of Grand Cru Classé A of Saint-Emilion the 2012 vintage of Château Angélus will be offered in a new and bottle. This new bottle will be completely black, with a shape called “Bordeaux” and a label with a golden writing (21.7 carat of gold). It should only be used for the vintage 2012.
This new packaging which in addition to celebrate the new rank is also an important part of the communication of the Château Angelus. An important part but it’s only one in many. Indeed in recent years the winery has been often in the news headlines for many things, like for organizing many celebrations for the restoration of the famous Angelus bells, the presence of a bottle in 27 films (James Bond, La Môme, L’immortel, Albert est méchant …) or for the inauguration of a new ultra-modern cellar designed by an architect… Well! A dynamic property that communicates a lot. We have not heard the last of Angelus !
Jonathan Choukroun Chicheportiche