Champagne Experience 2025
October 5th and 6th Bologna will be the Italian capital of French bubbles
The event that celebrates Champagne in all its nuances, with over 800 labels available for tasting, is growing with content specifically designed for the world of fine dining, hospitality, and high-end catering.
Among the new features this year is the official tasting glass, given as a complimentary gift to all visitors.
Less than a month to go until the 8th edition of Champagne Experience, Italy’s leading event dedicated to Champagne, scheduled for October 5th and 6th.
After announcing the move to BolognaFiere and the new dates, brought forward compared to the usual slot in the wine events calendar, it’s now time for more important news in line with the development plan of Excellence – Società Italiana Distributori e Importatori Srl. This group, made up of 21 of Italy’s leading wine and spirits importers and distributors, has organized the country’s largest event exclusively dedicated to Champagne since 2017.
Among the highlights of 2025 is an even greater focus on the Horeca sector, with a program tailored for industry professionals. For several weeks already, an off-site showcase has been underway with initiatives and content leading up to Champagne Experience, designed for fine dining and high-end catering professionals.
“Our goal is to continue making Champagne Experience a benchmark not only for enthusiasts but, above all, for professionals in the trade channel, providing them with tools, connections, and insights to better showcase Champagne within their business,” explains Luca Cuzziol, president of Excellence SIDI. “Starting this year, we want to take a further decisive step towards the Horeca world, offering high-level content through in-depth discussions, master classes, and networking opportunities designed for those working in our sector.”
From this edition onwards, all professionals and Champagne lovers will be able to taste the prestigious French bubbles in the official Champagne Experience glass, specially screen-printed. The glass was chosen by the organizers to best enhance the qualities of the world’s most famous wine.
The collaboration with Champagne de Vignerons has also been renewed. Founded in 2001 by the Syndicat Général des Vignerons de la Champagne, the association promotes the work of small independent Champagne growers.
The Champagne Experience 2025 Master Class Program
Once again, this year Champagne Experience will offer a rich schedule of top-level master classes, led by industry professionals who will explore the uniqueness of the Champagne terroir. Guiding participants will be sommelier Luca Boccoli, wine communicator, trainer, and selector, and Alberto Lupetti, professional journalist and one of the leading experts on Champagne.
The program kicks off on Sunday, October 5th at 12:30 pm with The Colors of Champagne, hosted by Boccoli: a blind tasting to discover wines from both small artisanal producers and major houses (already sold out). At 2:00 pm, Lupetti will lead Grandi Formati (“Large Formats”), comparing Champagne in magnum and jeroboam bottles.
On Monday, October 6th at 12:30 pm, the focus will be on Spécial Club, a session dedicated to this unique category of Champagne paired with Calvisius Tradition Royal caviar. At 2:00 pm, Lupetti will lead Blanc de Blancs, highlighting the production philosophy of some great maisons.
The program will also include Sponsor Classes, organized by Champagne Experience partners, dedicated not only to Champagne but also to iconic products from Emilia-Romagna. These events are held in collaboration with the Parmigiano Reggiano Cheese Consortium, the Lambrusco Protection Consortium, and Champagne de Vignerons.
Champagne Experience will be hosted in Hall 15 at BolognaFiere, ready to welcome the thousands of visitors expected again this year. The tasting stations will be arranged, as usual, by geographical origin, corresponding to Champagne’s different production areas: Montagne de Reims, Vallée de la Marne, Côte des Blancs, and Côte des Bar, with grower-producers grouped together in a dedicated area.
Tickets for the event and for master classes can be purchased exclusively on the official website: www.champagneexperience.it.