Enrico Serafino Lounge Inaugurated at the “Ennio Tardini” Stadium
Wine, sport and excellence in hospitality meet in Parma
The Enrico Serafino Lounge was officially inaugurated today at the Ennio Tardini Stadium, introducing a new space designed to celebrate the encounter between wine and sport through conviviality, quality and excellence in hospitality.
The Lounge is the result of a collaboration between Parma Calcio 1913 and Enrico Serafino 1878, both part of Krause Group Italia, and represents a shared project aimed at enhancing the synergies between sport, wine culture and hospitality. Conceived as a dedicated welcoming area within the stadium, the Lounge offers guests a refined experience in which wine takes center stage.
Completing the project is the Enrico Serafino Wine Club, designed to further enrich the offering and strengthen the sense of community within the stadium, creating a space for connection and shared experiences.
“Today we are not just inaugurating a Lounge, but celebrating the meeting of two historic Italian brands that share the same vision of excellence and community,” said Kyle J. Krause, President of Krause Group and Parma Calcio. “Enrico Serafino and Parma Calcio are deeply connected to their territories, Piedmont and Parma—places where tradition, identity and a strong work ethic are core values. Football and wine are both integral parts of Italian culture: they bring people together and create shared moments that span generations. The Enrico Serafino Lounge represents our vision for the future of stadiums: not only places of competition, but spaces capable of strengthening cultural connections and delivering high-quality hospitality.”
“For us,” commented Giulia Bettagno, Head of Wine, “the Lounge represents a unique opportunity to bring the world of wine into a new and dynamic setting. Every detail has been designed to convey the passion and care we put into our wineries, offering guests an authentic and engaging experience.”
“The opening of the Enrico Serafino Lounge,” added Federico Cherubini, CEO of Parma Calcio, “further enhances the experience of our fans and guests by offering an elegant and welcoming space that brings together sport and high-level moments of conviviality.”
The inauguration reflects Krause Group Italia’s broader commitment to the hospitality sector, made possible by the expertise and professionalism of the people working across the Group. From the Enrico Serafino and Vietti wineries to the Casa di Langa resort and the Ennio Tardini Stadium, each project is driven by a shared vision and a strong focus on quality.
With the opening of the Enrico Serafino Lounge, the Ennio Tardini Stadium is enriched by a space that brings together sport, territory and wine culture, offering guests an experience centered on hospitality, conviviality and a strong sense of place.