Vinexpo Americas 2026: Miami Confirms Its Role as a Trade Hub for Wines and Spirits Across the Americas
With a now continental ambition, Vinexposium’s event expands its scope and brings together in Miami the wine, spirits and alcohol-free beverage industries.
A continental ambition
In a context shaped by evolving trade policies, tariff pressures and changing consumption habits, Vinexposium continues the strategic evolution of its Miami event. For the 2026 edition, Vinexpo America becomes Vinexpo Americas, a name change that reflects a broader ambition: to create a commercial platform connecting markets across the continent, from North America to South America, including Central America and the Caribbean.
The event will take place on April 29–30, 2026 at the Miami Beach Convention Center and will bring together three complementary trade platforms under one roof: Vinexpo Americas, Be Spirits and Be No. The objective is to offer a multi-category environment aligned with the evolving beverage market and with the diversification strategies of producers and distributors.
Miami, a strategic meeting point
For the organisers, Miami represents a particularly relevant meeting place for industry professionals. The city brings together decision-makers from across the continent in a focused commercial environment.
At a time when sourcing strategies are being recalibrated and maintaining visibility in the U.S. market remains critical, Miami’s geographic position also provides privileged access to neighbouring markets in Latin America and the Caribbean.
Indicators confirming the momentum
The 2025 edition had already demonstrated the strength of this positioning. The event welcomed 2,106 trade professionals from 46 countries and generated more than 1,000 scheduled business meetings. Nearly 40% of attendees came from Latin America and the Caribbean, highlighting Miami’s growing role as a commercial crossroads between the continent’s regions.
This momentum comes as the market undergoes a phase of adjustment. After declining by 8.5% by volume over the first nine months of 2025, U.S. wine depletions improved to –7.5% over twelve months, suggesting a gradual stabilisation in a newly structured tariff environment.
At the same time, engagement from U.S. professionals on the international stage remains strong. Wine Paris 2026 recorded a 28% increase in trade visitors from the United States, illustrating buyers’ continued commitment to global exchanges.
A multi-category platform
Vinexpo Americas 2026 aims to reflect market evolution by integrating three complementary spaces. Vinexpo Americas will focus on wine distribution, while Be Spirits will make its Miami debut, bringing together spirits, beer, cider, sake and mixology. Be No will highlight innovation in alcohol-free beverages, a fast-growing segment driven by wellness trends and mindful consumption.
A single badge will grant access to all three spaces, encouraging buyer circulation across categories.
Market insights and perspectives
Beyond its commercial dimension, the event will also offer market analysis and discussions through the Academy programme. In-depth masterclasses and shorter formats will explore the economic dynamics shaping the Americas and the strategies producers and distributors can adopt.
Regional data from IWSR will be presented, while several sessions will examine specific market challenges, including opportunities and competition in Florida.
In a shifting geo-economic environment, Vinexpo Americas aims to establish itself as a strategic anchor for professional exchanges, helping industry players maintain visibility and develop their activities across the Americas.
