Tenute Navarra is a partner in the new Museum of World Cities, which opened in Palermo in the former Convent of the Crucifers thanks to Farm Cultural Park. The museum chronicles cities as spaces of identity, creativity and transformation. Butera Farm supports the project with a vision of sustainability that combines culture, territory and business. Statements by Salvatore Navarra and Totò Navarra Jr. highlight the commitment to responsible agriculture that is active in cultural life. The partnership promotes dialogues between the rural world and urban spaces, with a view to social regeneration.
In the evocative setting of the former Convent of the Crucifers, in the heart of Palermo’s historic center, the Museum of World Cities, the ambitious new cultural project promoted by Farm Foundation and Farm Cultural Park, realities known internationally for their practices of social innovation, contemporary art and urban regeneration, was inaugurated last July 5. The Museum of World Cities, a conceptual and physical extension of the Countless Cities experience, the Biennial of World Cities, was created as a dynamic and permanent space dedicated to the narrative of cities as living places of identity, relationships, diversity and creativity. Partners in the initiative include Tenute Navarra, a Sicilian farm based in Butera, which is committed to the enhancement of the land through the production of wine, extra virgin olive oil and almonds.
“The collaboration with Tenute Navarra,” highlight Florinda Saieva and Andrea Bartoli, founders of Farm Cultural Park, “represents a concrete example of how culture, territory and business can integrate to foster sustainable social and urban regeneration. Recalling the etymology of the word “culture,” which comes from the Latin word “colere” and means “to cultivate” or “to care,” we believe that this synergy is based precisely on the value of caring for communities, local identities, and natural and cultural heritage. For us, this mutual attention and care are the basis of a process of authentic growth, capable of fostering dialogue between the rural and urban worlds and supporting a future in which art, tradition and innovation can coexist and reinforce each other.”
The choice of venue is also significant: it is a monumental 17th-century building, recently restored and returned to citizenship as a cultural hub. Its spacious spaces, rich in history, lend themselves to multimedia exhibitions, immersive installations and participatory activities. The museum aims to become an international reference point for those involved in urban planning, participatory culture and social innovation, contributing to the revitalization of one of the symbolic places of ancient Palermo.
“Supporting the Museum of World Cities project, said Salvatore Navarra, Business Relationship Developer at Tenute Navarra, is much more than a cultural partnership. It represents a vision of business based on building authentic relationships, dialogue with the community and the enhancement of identities. Tenute Navarra interprets sustainability as an integrated process: environmental, social and cultural. We produce wine, oil and almonds in an area that deserves respect, listening and planning. Every partnership we activate is for us an opportunity for growth and responsibility. Culture, like the land, is a living good: it should be cultivated with care, awareness and vision.”
Tenute Navarra’s commitment to support the Museum of World Cities is an integral part of a strategy that recognizes the value of culture as a tool for regeneration and shared growth. In this context, the link between rural and urban landscapes is becoming ever closer, generating new narratives that focus on people, memory and innovation.
“Tenute Navarra, added Totò Navarra Jr, Managing Director of Tenute Navarra, is a young reality but with deep roots. We chose to support this project because we share its spirit: contemporary, creative, on the move. Farm Foundation, Andrea Bartoli and Florinda Saieva have built a cultural ecosystem that looks to the future with courage, proposing new, inclusive and transversal visions. The Museum of World Cities speaks to us of belonging, transformation and plurality: values that we also feel are ours in the way we cultivate the land. For us, being an agricultural enterprise today also means actively participating in the cultural life of the territories. It is a concrete way of giving back value and generating future.”
The opening was attended by international artists, representatives of institutions and influential guests such as British historian Ben Wilson, author of the book Metropolis, among the leading experts on urban transformations in human history. The museum’s rooms host art installations, photographs, multimedia works and participatory projects, offering an immersive and accessible journey into the complexity of contemporary global cities. The event was well attended and received wide national and international media coverage.
Tenute Navarra will continue to support the activities of the Museum of World Cities in the future, encouraging the opening of new dialogues between agriculture, culture and sustainability, in Sicily and beyond. A concrete contribution to the construction of a more inclusive, aware and creative society.