Wine Paris 2026: a bigger, more international, more segmented trade fair

With an expanded offering ranging from wine to no-alcoholalternatives, the event aims to meet the expectations of a sector undergoingrapid transformation.

In 2026, Vinexposium opens a new chapter for its major Paris event. Wine Paris broadens its scope to include not only wine, but also the world of spirits and the fast-growing no-alcohol segment. This evolution results in a fully redesigned ecosystem built around three interconnected pillars under one roof. Wine Paris remains the historic core, Be Spirits confirms its growing international momentum, and Be No makes its debut as a new space dedicated to alcohol-free beverages.

According to Rodolphe Lameyse, CEO of Vinexposium, this structure is a necessary response to a rapidly shifting environment. The organisation aims to bring greater clarity to the sector, unite industry actors, and offer long-term perspectives at a time when consumption patterns are evolving at high speed.

In 2026, Wine Paris will host more than 6,000 exhibitors from 60 countries and welcome 60,000 trade visitors from 155 countries. The event stands out as a key meeting point for the global industry, strengthened by the arrival of new national and regional pavilions such as Croatia, the Czech Republic, New Zealand and Germany.

“The geographical diversification of Wine Paris boosts its attractiveness and creates tangible opportunities for export,” notes Nicolas Cuissard, Director of Wine Paris.

Be Spirits reinforces its position as an international showcase. Now a fully independent pillar, it will welcome an increasing number of exhibiting countries in 2026, including Scotland, Mexico, Japan and the United States. Spirits, beers, ciders, sakés and ready-to-drink beverages will all be represented, highlighted through immersive formats such as the InfiniteBar and the Be Spirits Stage. This momentum is supported by strong French participation, including the Fédération du Whisky de France and the Vedrenne Group.

A major new addition, Be No marks a strategic turning point with a dedicated space for no-alcohol alternatives. Driven by double-digit global growth, this segment will bring together eleven countries and leading French players such as Moderato, French Bloom and Bordeaux Families. The offer will becomplemented by 45-minute Be No Talks, designed to inspire and shed light on emerging market trends.

Wine Paris, Be Spirits and Be No will take place from 9 to 11 February 2026 at Paris Expo Porte de Versailles. Through this new configuration, Vinexposium reinforces its ambition to support the industry’s transformation on a global scale.