Vinexpo heads for New York !
” Vinexpo is now the only independent international brand exclusively working in the wine and spirits sectors to cover the three continents. “
Vinexpo announces the launch of a new edition: Vinexpo New York. The first show will be held on 5 and 6 March 2018. Following success in Europe (Bordeaux) and Asia (Hong Kong, Tokyo), Vinexpo now opens the doors to the US market – the world’s leading wine consumer.
Vinexpo is now the only independent international brand exclusively working in the wine and spirits sectors to cover the three continents with the highest consumption rates. Over its 30 years of B2B experience, Vinexpo has gained an in-depth understanding of the markets and forged good relationships with key insiders in global sales.
In a country where wine and spirits sales are seeing constant growth, Vinexpo gives exhibitors a chance to meet the major players in the US market, with a two-day format. The US currently imports 1.1 billion bottles of wine per annum, with the IWSR study forecasting 6.9% growth by 2020. This market is also driving a worldwide increase in imported spirits, buying almost 1.2 billion bottles a year with a very strong bias towards all categories of premium spirits.
“Vinexpo New York reflects a new drive to capitalise on the Vinexpo Group’s expertise and skills. We were clear that we wanted to be a springboard for our clients to enter the buoyant US market, but we wouldn’t do it until we were sure of providing an effective platform that guarantees success. Now we’re ready!
The Vinexpo brand is attractive to the many American buyers who already come to Bordeaux,” says Deglise, “so we know the main US importers, distributors and retailers will attend. We’re also setting our sights well beyond the East Coast, since we’re targeting the states that, between them, account for 80% of wine imports by volume.” (Guillaume Deglise, Vinexpo’s CEO)
Why New York ?
As a pivotal point for wine and spirit imports to the US, New York offers a gateway to this compelling market, as well as being a nerve centre that everyone can easily reach. The inaugural Vinexpo New York show will be held on 5 to 6 March 2018, at the Javits Convention Center in the heart of Manhattan. Vinexpo New York will be an annual event organised jointly with American firm Diversified Communications, a leading event manager in the US.