Between 19 January and 23 February next, Vinitaly will travel to 9 countries (12 cities, 13 stages in 3 continents: Europe, Asia and North America) which together cover two-thirds of Italy’s total wine exports.
“This is an unprecedented promotional initiative in the history of the event,” said the Managing Director of Veronafiere, Maurizio Danese. Travelling to these target countries will total more than 50,000 kilometres. They represent, In terms of prospects as well as consolidation, a large portion of present and future business for Italian wine around the world.”
The Vinitaly Roadshow involves 13 events which will also present the 55th edition of the exhibition as an international expression of Italian wine-making. The programme embraces many appointments and a training course curated by the Vinitaly International Academy – set up by Veronafiere-Vinitaly with the precise intention of spreading knowledge about the uniqueness and variety of Italy’s wine heritage among buyers, operators in on-trade sector and media.
The first stage is scheduled on 19 January in Rust (Austria) followed by Princeton (USA) on 23 January, New York (USA) 24-25 January, and Copenhagen (Denmark) also on 24 January. The calendar for February includes events in Chicago (USA, 2 February), Munich (Germany, 6 February), Brussels (Belgium, 7 February), Zurich (Switzerland, 8 February), London (UK, 8 February) and Cardiff (UK, 9 February). The month closes with appointments in Tokyo (Japan, 21 February) and Seoul (South Korea, 23 February).
The 9 countries selected by Vinitaly for promotional missions cover two-thirds of the value and volume of Italian wine exports in 2022 (cumulative data as of September). According to the Uiv-Vinitaly Observatory, more than 10.5 million hectolitres were shipped, worth 3.8 billion euros. In terms of value, the USA is the leading market for Italian wine, followed by Germany and the UK. These three markets combined represent half the total value/volume of Italian wine exported worldwide.
Photo: Veronafiere – Vinitaly