A new director for the Blaye Côtes de Bordeaux appellation
Thibault Layrisse, is the new director of the Blaye Côtes de Bordeaux appellation
Thibaut Layrisse succeeds to Mickaël Rouyer, director since June 2012 and leaving for new personal activities around education, training and business consulting. He will take up his position as the new director of the Syndicat Viticole de Blaye on March 22.
Thibaut Layrisse has a technical background in wine training which he reinforced with an MBA Wine Marketing & Management at Inseec Bordeaux. He began his professional career as sales manager of Wine in Tube France, a company that specialises in packaging wine in small sizes. He then joined Immunrise Biocontrol France a start-up company as head of regulations and marketing activities.
His main mission will be to continue developing the promotion and communication of the Blaye Côtes de Bordeaux Appellation, in particular digital marketing.
The new director will also have to support the 430 winegrowers of the appellation as they take into consideration environmental concerns. “His expertise on environmental procedures will be of precious help to us” (Nicolas Carreau, the Chairman of the appellation).
Thibaut Layrisse will meet the winemakers during the first wine tourism event of the season: ‘Le Printemps des Vins de Blaye’ a spring wine festival which will take place on April 10 & 11 in an open day at the estates version.