The unmissable event in the wine sector – the ProWein fair will open its doors in Düsseldorf from March 16 to 18, renewed and modernized, with a new layout of the halls, as well as a Business Forum dedicated to trends in the sector and business, which will complement the Masterclass Forum.
More than 60 countries – producers will exhibit at the wine and spirits fair, with a strong presence of German producers, the country that has hosted the event since 1994. Also very well represented will be Italy, the largest wine producer in the world with 20 regions present, France, which will also present all its producing regions. An “exquisite Champagne Lounge”, a unique space in the world will be present and will allow you to taste many great champagnes.
Other European producing countries will also be present such as: Spain, Portugal, Greece, Austria as well as countries from Central and Eastern Europe.
The ProSpirits area, launched in 2024 with great success, is renewed for the 2025 edition. Classics such as whiskeys, Armagnac, Cognac etc. will be present, accompanied by growing sectors such as no-low spirits and fruit brandies. A Trendshow area “same but different”, which will highlight producers of spirits, craft beers and ciders, as well as trends in the bar scene. Among others, ProWein Zero, Organic World, Packaging & Design, urban gastronomy will allow professional visitors to discover all facets of the wine and spirits sector.
“The new Business Forum aims to guide the wine industry and show alternative paths. In this way, we are responding to the desire of many exhibitors and visitors to have more exchanges on current business topics.” (Peter Schmitz, Director of ProWein) The Business Forum, the major new feature of ProWein 2025, will be a real platform for exchanging on trends in the sector, which are particularly relevant in the face of its many challenges.
The Business Forum is organized and hosted by Cathy Huyghe, the American wine expert, award-winning journalist, Forbes columnist and co-founder and CEO of Enolytics, a data-driven business intelligence provider for beverage producers worldwide.
Each day, The Business Forum will have a different theme at the center of its events and conferences. Sunday, March 16 will be dedicated to the consumers of the future, their expectations and demands for wines and spirits. The theme of Monday, March 17 will revolve around modern wine marketing, the important role of social networks, as well as the use of AI in wine marketing. And Tuesday, March 18 will be dedicated to sustainable development, alternative grape varieties and the effects of climate change on wine regions.
Around 5,400 exhibitors from 65 countries, as well as renowned international experts, are expected at ProWein to present their products to thousands of trade visitors and discuss innovations and trends in the sector.
